Practical Use of AI in Marketing
We invited Dave, VP of Product Marketing and Strategy at Contentsquare, to join us and share his extensive experience and insights on the role of AI in marketing.
Jul 25, 2024
What role does AI play in marketing? Here are his golden nuggets of wisdom that are worth noting:
AI's role in analysing website and app data to provide valuable insights, such as understanding conversion rates and customer behaviour patterns more deeply
Using tools like Chat GPT for a wide array of research purposes, including exploring specific topics in greater detail
Enhanced accessibility and improved various video editing tools, including Descript, Riverside, Adobe Premiere, and DaVinci Resolve
Most importantly, Dave emphasised the importance of dedicating time for experimentation within teams. Organisations should allocate specific periods for innovation activities to drive efficiency, keep learning, and spark creativity.
