Class Host Conversations: Tiziana Tan, Founder & CEO at Brain Juice Collective
Meet the creative entrepreneur and get to know her journey
Jan 15, 2020
“Many people will think: You’re only 20, can we trust you with our business?” Tiziana Tan shares, recounting her initial challenges when she started her business at a young age. Indeed, many might share similar doubts about the capabilities of young entrepreneurs.
But there is little doubt over Tiziana’s accolades. Despite her young age, she has many achievements under her belt. She founded Brain Juice Collective, an impact marketing agency, and co-owns Rebelhouse Asia, a social impact film distribution and production house.
When we first met, she carried herself with poise and confidence that mirrored a seasoned entrepreneur. Once we started chatting, the passion and wisdom she possessed around creativity and marketing immediately became obvious.
Start of Brain Juice Collective
For some, the allure of fame and fortune is what motivated their entrepreneurship journey. Others are driven by the outsized impact that they can have. Tiziana falls squarely into the latter.
When she was at university in 2015, she was surrounded by many talented creatives: illustrators, videographers and photographers alike. She noticed that they shared one problem – the lack of quality internships in the creative industry.

Creative internships typically fell under two extremes: “There were interns who had to do a lot but had to do certain things that they didn't want to do. The other extreme was where they were not given as many responsibilities and were given very nominal tasks instead.”
This sparked the idea of creating an agency where companies could reach students directly, and where students could expand their portfolio and work directly with companies. Brain Juice Collective was born.
On creativity and marketing
With several years of experience managing Brain Juice Collective, Tiziana found that there was one skill set that often frustrated individuals and businesses alike: creativity.
Many individuals might have dreams of being involved in the creative industry, but are unsure where to begin, or how to develop creative skills. Over time, they harbour less hope for these creative dreams. Tiziana suggests otherwise. “(You) might start doing your own podcast, start writing on Medium or other platforms, expose yourself to as many opportunities as possible to explore creatively.” In today’s world there are indeed numerous channels out there that where people outside of the creative industry can leverage upon to explore their creativity.

Beyond a focus on content consumption, the act of keeping out junk content is equally important. Tiziana shares how she has begun to filter out unwanted content. “I've started to block advertisements that I don't want to see and make the (social media) algorithm smarter into pushing me content that I feel is useful for my own development.”
Tiziana’s courage to start multiple ventures from a young age, as well as her drive to improve and expand into various areas of impact is truly remarkable. We look forward to her future creative pursuits and successes.
*
Inspired by Tiziana’s journey? Learn from her in our upcoming class on How to Build Community in a Digital Age - 21 Jan
If you are not a NewCampus member yet, sign up for our membership or come say hi at hey@newcampus.co ✨