Nova Mufida
What I do
Talent Acquisition & Employer Branding
Where I'm based
member profile
About Me
Bringing an inclusive recruitment process
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About Me

How would you describe your current role to a HR outsider?

My job scope mainly covers the recruitment & employer branding area, but I'm also involved in other HR aspects.

What is a common misconception about the work you do?

A lot of people consider HR tasks are focused on the administrative and supporting side. As for recruitment, people perceive it as not challenging as other HR aspects.

How did you get started in your HR career?

Graduated from STEM major, knowing that I don't have a lot of chance to pursue career in my focus area. Thus, I decided to pursue career outside of my major. I received an offer as a Recruiter in a headhunting company and have been a Recruiter ever since.

Describe the most impactful HR project you've personally worked on.

I participated in a Difable Recruitment Day, where we connected employees and candidates with disabilities. I was the youngest recruiter to join as an interviewer.

The spirit and enthusiasm shown by the candidates were definitely the most beautiful experience we have ever encountered.

What is one HR/future of work trend or change you're not convinced will work for SEA startups?

In my experience, DEI campaigns are not fully implemented in some SEA countries. For multinational companies, it might be less challenging due to the centralized campaign. But for local/startup companies, there are lots of thing to be considered before developing and implementing the campaigns.

What is one HR/future of work trend or change that you hope to see more of at SEA startups?

Remote or hybrid working. It's a very cost-effective working arrangement for both employees and companies.

What is your favourite HR resource that you would recommend to this community?

Udemy is one of my go-to platforms. For startup-related news in Indonesia, I usually go to

Lastly, where are you based, and where would you take friends visiting your city for the first time?

I'm based in Jakarta, Indonesia. I believe in the power of food to bring people together, so a restaurant it is ;)

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