How would you describe your current role and the biggest challenges you face?

In my current role I oversee the ZALORA Advertising Platform (ZAP), a cutting-edge marketing unit that offers innovative solutions to brands and advertisers across the Southeast Asia region.

How did you get started in your marketing career?

I studied business and marketing at university and did internships in media and advertising agencies. After graduation, I joined the leadership training programme at M&S with a focus on marketing and e-commerce.

Describe the most impactful marketing campaign/project you've personally worked on.

Launching and scaling our ZAP business which also include building a self-service adtech platform from scratch.

What is your favourite marketing resource that you would recommend to this community? And, why?

I recommend consuming a plethora of industry news and view points. Some of my favourites voices in the industry include Mark Ritson and Scott Galloway.

Lastly, where are you based, and where would you take friends visiting your city for the first time?

I'm based in Singapore and I would take friends visiting here for the first time to Lau Pa Sat to try the fantastic local cuisine.