Tony Tan
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CMO
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About Me

How would you describe your current role and the biggest challenges you face?

Getting experienced Gen Z social marketers.

What is a common misconception about the work you do?

It's just ads.

How did you get started in your marketing career?

From doing agency work to being a strategic planner.

Describe the most impactful marketing campaign/project you've personally worked on.

Working with Hype Entertainment, BTS to market the BT21 makeup lineup for Indonesia.

What is one marketing trend or change you're not convinced will work for SEA tech brands?

AI marketing for scale.

What is one marketing trend or change that you hope to see more of at SEA tech brands? And, why?

Community marketing.

What is your favourite marketing resource that you would recommend to this community? And, why?

It's from Activation Ideas.

Lastly, where are you based, and where would you take friends visiting your city for the first time?

Jakarta, yes 100%!

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Looking for a community?

Join a small, but mighty, meeting point for SEA startup builders and share ideas, sharpen skills and co-create with new peers across the region.