Nurainina Mirza
What I do
Marketing Communication Executive
Where I'm based
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About Me

How would you describe your current role and the biggest challenges you face?

My current role requires a lot of reading "technical" articles. My day to day tasks revolve around reading, analysing, creating visual content to externalise to the clients (future & current).

What is a common misconception about the work you do?

People believe that I have to do more offline marketing aka SALES.

How did you get started in your marketing career?

I took the time to actually learn the basics of content creating, illustrator, canva and so much more. I enhance my writing skills. 500 job applications later, I landed on this MarComm position.

Describe the most impactful marketing campaign/project you've personally worked on.

I've worked along side seniors for NASA Space Apps Challenge Kuala Lumpur, AI & Big Data Conference (ABCDE) India (virtual) & Alibaba Cloud Developer Initiative.

What is one marketing trend or change you're not convinced will work for SEA tech brands?

A marketing trend that may not be effective for Southeast Asian (SEA) tech brands could be influencer marketing. While influencer marketing has been successful for some brands in other regions, the SEA market may not respond as positively to influencer-driven campaigns due to cultural differences and consumer behaviour.

What is one marketing trend or change that you hope to see more of at SEA tech brands? And, why?

A marketing trend that could be beneficial for SEA tech brands is the use of social commerce. With the rise of social media platforms like TikTok and Instagram, social commerce provides an opportunity for brands to engage with consumers in a more personal and interactive way.

The advantages of social commerce for SEA tech brands include:

- Increased brand awareness and engagement

- Personalised and targeted marketing

- Enhanced customer experience

As a result, social commerce could become an important tool for SEA tech brands to drive growth and remain competitive.

What is your favourite marketing resource that you would recommend to this community? And, why?

Blog or podcast that provides insightful and practical advice on marketing strategies + visual kits.

Lastly, where are you based, and where would you take friends visiting your city for the first time?

I am based in Malaysia, I would take my friends to visit Terengganu, because great seafood, the beach and peaceful!

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Join a small, but mighty, meeting point for SEA startup builders and share ideas, sharpen skills and co-create with new peers across the region.